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Our founders optometrists Dr. Dhavid Cooper and Dr. Guy Hodgson started as partners in a chain of successful optometric practices in Houston, Texas. But they dreamed of something bigger. They wanted a way to provide patients with a better selection and more competitive pricing than they could offer in their brick and mortar practices.
With the Internet just gearing up for e-commerce the timing could not have been better. The doctors assembled a small team to launch FramesDirect.com, doing most of the handson work themselves. In fact, Dr. Cooper designed and coded the original Website.